Finding the perfect bra is a challenge for many women, especially those with fuller figures. Behave Bras aims to solve this problem by offering a unique design that provides both support and comfort.
Founded by Athena Kasvikis, the company has seen impressive growth since its launch in 2020. In this article, we’ll take a closer look at Behave Bras’ journey, including their appearance on Shark Tank, their current business status, and their net worth.
The Behave Bras Pitch And Deal On Shark Tank
Athena Kasvikis, the brains behind Behave Bras, brought her innovative product to the Sharks in hopes of securing an investment. With years of experience in marketing, including at Proctor and Gamble, Athena was well-prepared for her pitch. She asked for $150,000 in exchange for a 15% stake in her company.
Behave Bras feature a proprietary technology called Stayz, which offers the support of a wired bra without the discomfort. The bras also provide the stretch of a sports bra without the dreaded uniboob effect. Available in sizes ranging from 30DD to 38I, Behave Bras retail for $75 each and come in a variety of colors and patterns.
During her pitch, Athena revealed impressive sales figures. In its first 18 months, Behave Bras earned $110,000 with profit margins of 87% on bras and 83% on panties. The company also boasts a lower-than-average return rate of 12%.Despite these promising numbers, Athena left the Tank without a finalized deal. She negotiated with Kevin, who offered $150,000 for a 20% stake, but as of October 2022, the deal has not been completed.
Is Behave Bras Still In Business?
Yes, Behave Bras is still in business. As of August 2022, Behave Bras has reached an impressive milestone, generating $1 million in annual revenue. Following Athena’s appearance on Shark Tank, the company experienced a surge in demand, resulting in a backlog of 8000 bras. Athena has since expanded her product line to include panties.
Net Worth Of Behave Bras
While the exact net worth of Behave Bras is not publicly disclosed, the company’s rapid growth and impressive sales figures suggest a bright future. With annual revenue reaching $1 million and a dedicated founder at the helm, Behave Bras is well-positioned for continued success.
Business Overview
Behave Bras was born out of Athena Kasvikis’ personal struggle to find comfortable, supportive bras for her fuller figure. After spending years developing the perfect design, she officially launched the company in 2020.
The bras feature a unique technology called Stayz, which provides the support of a wired bra without the discomfort. They also offer the stretch of a sports bra without compromising on shape. With sizes ranging from 30DD to 38I and a variety of colors and patterns, Behave Bras caters to a wide range of customers.
The company has seen impressive growth since its launch, with sales reaching $110,000 in the first 18 months. Behave Bras also boasts high profit margins and a low return rate, indicating customer satisfaction with the product.
Conclusion
Behave Bras has come a long way since its launch in 2020. With a unique product that addresses a common problem for fuller-figured women, the company has seen rapid growth and impressive sales figures. Despite not securing a deal on Shark Tank, Athena Kasvikis remains committed to promoting and expanding her brand.
As Behave Bras continues to grow, it’s clear that Athena’s vision and dedication are paying off. With a $1 million annual revenue and a loyal customer base, the future looks bright for this innovative company. For women seeking comfortable, supportive bras, Behave Bras is definitely worth checking out.
